Optec Payments
Optec Payments strives to introduce some much needed transparency into the payment processing world, with clear communication and white-glove customer service comprising a major part of the company's identity. Thus, it became my mission as a digital media specialist to create a website with a simple, no-nonsense user experience and a clean visual profile. I also developed marketing assets and digital content to drive the brand's growth.
Taking the Headache Out of Payment Processing
Problem: The original website was lacking in terms of organization, informational hierarchy, and visual appeal. It was in need of an optimized design that improved navigability, clarified the content, and aligned more closely with the company's emphasis on transparency and simplicity. I was also tasked with designing high quality marketing content for a variety of different media.
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Solution: By emphasizing neatness and approachability in both the website and the marketing content, I helped to create a professional, unified brand that greatly elevated the company's digital presence. The new website had an optimized user experience centered on convenience and transparency.
Desktop Designs
Home
The transparency and simplicity of Optec's services is directly reflected in the transparency and simplicity of this home page design. Users develop a favorable first impression of the company not just from reading the page's content, but from taking in its clean and approachable structure.
What We Do
This page provides a straightfoward depiction of the company's key values and services.
Partner Program
Varying section layouts, a conspicuous CTA button, an integrated FAQ, and a contact form help encourage prospective partner program participants to learn more and reach out.
Solutions
A simple pricing chart and a condensed overview of the payment processers provided help clients make informed, accurate membership decisions.
Logo Transformation
In order to maintain brand consistency, I worked to modernize the Optec Payments logo. This new logo is sleeker, sharper, and matches the transparent and approachable values of the brand.
Optec Pitch Decks
I independently designed two different pitch deck templates that have become a key component of the Optec sales efforts. The first design's flashier, modern look is perfect for clients that value innovation and professionalism, while the second design's clean, simpler appearance is ideal for clients that prefer a simple, straightforward payment processing partner.
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Email, Web, and Social Media Marketing
As part of my work with Optec, I created marketing materials for a variety of different media. I worked to make on-brand, eye-catching content that would help drive many new users to the Optec site.
